On the cross-modal perception of intensity.

Are cross-modality matches based on absolute equivalences between the intensities of perceptual experiences in different senses, or are they based on relative positions within the respective sets of stimuli? To help answer this question, we conducted a series of three experiments; in each the levels of stimulus magnitude in one modality stayed constant while the levels in the other changed from session to session. Results obtained by two methods--magnitude matching and cross-modal difference estimation--agreed in revealing the following: First, the cross-modality matches seem to represent in all cases a compromise between absolute equivalence and relative (contextual) comparison, the compromise being about 50-50 for both auditory loudness versus vibratory loudness and auditory loudness versus visual brightness, but more nearly, though not wholly, absolute for perceived auditory duration versus visual duration. Second, individual variations abounded, with some subjects evidencing totally absolute matching, others totally relative matching (with little consistency, however, between tasks or between comparisons of different pairs of modalities). Third, the judgments of cross-modal difference were consistent with a model of linear subtraction, and in the case of loudness, the underlying scale was roughly compatible with Stevens's sone scale. Finally, a model designed to describe sequential dependencies in response can account for at least part of the context-induced changes in cross-modal equivalence.