Crilly Philip, Jair Sophia, Mahmood Zahra, Moin Khan Armineh, Munir Aneesah, Osei-Bediako Irene, Samir Mustafa, Kayyali Reem
School of Life Sciences, Pharmacy and Chemistry, Kingston University, Kingston upon Thames, UK.
Int J Pharm Pract. 2019 Feb;27(1):88-95. doi: 10.1111/ijpp.12448. Epub 2018 May 6.
Investigating public perceptions of community pharmacists (CP) in public health and their use of social media (SM) and mobile health applications (MH apps) in that regard.
Two surveys were created. One sought public perceptions of SM and the other of MH apps for health advice. Both included a section on perceptions of the role of CPs in public health. A convenience sampling strategy, based on proximity, was used.The study population was the public (n = 8 500 000) living in Greater London. The general public were recruited face-to-face in public spaces. A minimum sample (95% confidence interval/5% margin of error) of 385 was needed. Ethical approval was obtained from the university ethics committee. Responses were analysed in SPSS.
About 820/1800 (45.6%) completed one/both surveys. Respondents seek health advice primarily from GPs, followed by digital mediums and then CPs. Under 35s use digital mediums more frequently (P = 0.039). Those who had used SM (41.7%) or MH apps (61.8%) for health information did not confirm its accuracy with a healthcare professional (HCP). Of those that did (MH apps = 39.2%; SM = 58.3%), the HCP disagreed with the information on MH apps and SM on 19.6% and 36.7% of occasions, respectively. Nevertheless, 64.5% stated that if a SM page was maintained by an HCP they would use it.
The public are using digital mediums for health advice instead of speaking to an HCP. If CPs want to have an impact on public health they must start imbedding digital mediums into their services.
调查公众对社区药剂师在公共卫生方面的看法，以及他们在这方面对社交媒体和移动健康应用程序的使用情况。
设计了两项调查问卷。一项调查公众对社交媒体的看法，另一项调查公众对用于获取健康建议的移动健康应用程序的看法。两项调查均包含关于公众对社区药剂师在公共卫生中作用的看法的部分。采用了基于距离的便利抽样策略。研究对象为居住在大伦敦地区的公众（n = 8500000）。在公共场所对普通公众进行面对面招募。所需最小样本量（95%置信区间/5%误差幅度）为385。获得了大学伦理委员会的伦理批准。在SPSS中对回复进行分析。
约820/1800（45.6%）的人完成了一项或两项调查。受访者主要从全科医生那里寻求健康建议，其次是数字媒介，然后才是社区药剂师。35岁以下的人更频繁地使用数字媒介（P = 0.039）。那些使用过社交媒体（41.7%）或移动健康应用程序（61.8%）获取健康信息的人，并未向医疗保健专业人员确认其准确性。在那些向医疗保健专业人员确认过的人中（移动健康应用程序 = 39.2%；社交媒体 = 58.3%），医疗保健专业人员分别在19.6%和36.7%的情况下不同意移动健康应用程序和社交媒体上的信息。尽管如此，64.5%的人表示，如果社交媒体页面由医疗保健专业人员维护，他们会使用它。
公众正在使用数字媒介获取健康建议，而不是与医疗保健专业人员交流。如果社区药剂师想对公共卫生产生影响，就必须开始将数字媒介融入他们的服务中。
