Liu Weisi, Zhang Zhoubin, Chen Jiamin, You Xiaojin
Guangzhou Center for Disease Control and Prevention , Guangzhou, Guangdong, China .
Vector Borne Zoonotic Dis. 2018 Sep;18(9):475-478. doi: 10.1089/vbz.2017.2249. Epub 2018 May 9.
The purpose of this study was to explore the relationship between the information seeking about Ebola virus disease (EVD) and media channels, then to provide theory evidence for working out the health education transmission strategy in similar public health emergency events.
We used a cross-sectional survey model, data were collected through questionnaire over telephone calls, and R × c chi-square test was used to identify factors associated with knowledge and media channels for choosing to get the information about EVD prevention and control.
Most of the respondents said they heard of EVD (84.9%). A total of 82.1% of respondents knew that Ebola virus outbreak occurred in Africa in 2014. Less than half of the respondents knew "EVD can be transmitted through contact with the body, or bodily fluids of an infected person directly" (43.8%). More than half of respondents preferred getting EVD-related information through television, making it the most favored method (60.9%). Information through newspaper was in second place (15.6%) and community propaganda was the third (11.3%). The top three modes of demanding to receive information about EVD mentioned by the respondents were television (55.0%), networking (18.8%), and newspaper (12.1%).
Television should be used to disseminate relevant accurate health information to the public. The public health organization should strengthen existing partnerships with news media and social media.
本研究旨在探讨埃博拉病毒病（EVD）信息获取与媒体渠道之间的关系，为制定类似突发公共卫生事件中的健康教育传播策略提供理论依据。
采用横断面调查模型，通过电话问卷调查收集数据，采用R×c卡方检验确定与获取埃博拉病毒病防控信息的知识及媒体渠道相关的因素。
大多数受访者表示听说过埃博拉病毒病（84.9%）。共有82.1%的受访者知道2014年埃博拉病毒在非洲爆发。不到一半的受访者知道“埃博拉病毒病可通过直接接触感染者的身体或体液传播”（43.8%）。超过一半的受访者更喜欢通过电视获取与埃博拉病毒病相关的信息，使其成为最受欢迎的方式（60.9%）。通过报纸获取信息位居第二（15.6%），社区宣传位居第三（11.3%）。受访者提及的获取埃博拉病毒病信息的前三种方式是电视（55.0%）、网络（18.8%）和报纸（12.1%）。
应利用电视向公众传播相关准确的健康信息。公共卫生组织应加强与新闻媒体和社交媒体的现有合作关系。
