Elgendi Mohamed, Kumar Parmod, Barbic Skye, Howard Newton, Abbott Derek, Cichocki Andrzej
Faculty of Medicine, University of British Columbia, Vancouver, BC V6T 1Z3, Canada.
BC Children's & Women's Hospital, Vancouver, BC V6H 3N1, Canada.
Behav Sci (Basel). 2018 May 30;8(6):54. doi: 10.3390/bs8060054.
The influence of subliminal priming (behavior outside of awareness) in humans is an interesting phenomenon and its understanding is crucial as it can impact behavior, choices, and actions. Given this, research about the impact of priming continues to be an area of investigative interest, and this paper provides a technical overview of research design strengths and issues in subliminal priming research. Efficient experiments and protocols, as well as associated electroencephalographic and eye movement data analyses, are discussed in detail. We highlight the strengths and weaknesses of different priming experiments that have measured affective (emotional) and cognitive responses. Finally, very recent approaches and findings are described to summarize and emphasize state-of-the-art methods and potential future directions in research marketing and other commercial applications.
阈下启动（意识之外的行为）对人类的影响是一个有趣的现象，了解这一现象至关重要，因为它会影响行为、选择和行动。鉴于此，关于启动效应影响的研究仍然是一个具有调查价值的领域，本文提供了阈下启动研究中研究设计的优势和问题的技术概述。文中详细讨论了高效的实验和方案，以及相关的脑电图和眼动数据分析。我们强调了不同启动实验在测量情感（情绪）和认知反应方面的优缺点。最后，描述了最新的方法和研究结果，以总结和强调研究营销及其他商业应用中的最新方法和潜在的未来方向。
