Department of Psychology, Friedrich Schiller University Jena, Jena, Germany.
Department of Psychology, Utrecht University, Utrecht, The Netherlands.
PLoS One. 2018 Jun 28;13(6):e0198899. doi: 10.1371/journal.pone.0198899. eCollection 2018.
Previous research has documented that incidentally processed action-words can produce corresponding behavior and that affective-motivational processes modulate these effects. The present study aimed to (1) replicate earlier work showing that behavioral effects of exposure to social affiliation related action-words (e.g., socialize, party, going-out) cease when these action-words are co-activated with negative stimuli, (2) probe moderation effects of individual differences in the affiliation motive, and (3) examine whether action-word priming effects on behavior rely on specific-word associations rather than the activation of a broad concept. Results of an experimental study (N = 191) showed that exposure-effects of affiliation related words on behavior instrumental in attaining affiliation goals cease when these words were co-activated with negative affect, but this cessation effect was relatively weak and non-significant. Subsequent analyses revealed that the effect was moderated by the affiliation motive: The cessation effect mainly occurred for individuals with a strong affiliation motive. Further, we found no evidence that word priming effects do merely occur via specific-word associations.
先前的研究已经证明，偶然处理的动作词可以产生相应的行为，而情感动机过程会调节这些影响。本研究旨在：(1) 复制先前的研究结果，证明当与社会联系相关的动作词（例如社交、聚会、外出）与负面刺激同时出现时，这些动作词对行为的影响会停止；(2) 探究归属动机的个体差异的调节效应；(3) 研究动作词对行为的启动效应是否依赖于特定的词联想，而不是广泛概念的激活。一项实验研究（N = 191）的结果表明，当与负面情绪同时激活与社交相关的词时，这些词对实现社交目标的行为的影响会停止，但这种停止效应相对较弱且不显著。后续分析表明，这种效应受到归属动机的调节：这种停止效应主要发生在具有强烈归属动机的个体中。此外，我们没有发现证据表明单词启动效应仅仅是通过特定的词联想发生的。
