Amarasekara Inoka, Grant Will J
The Australian National University, Australia.
Public Underst Sci. 2019 Jan;28(1):68-84. doi: 10.1177/0963662518786654. Epub 2018 Jul 5.
YouTube has become the second most popular web search engine (see Alexa.com ) and the primary website for individuals and organisations to freely distribute video content. Popularity statistics indicate that Science, Technology, Engineering and Mathematics-related content is of significant interest to YouTube audiences, yet analysis of the 391 most popular science, engineering and mathematics-themed channels reveals a conspicuous absence of female communicators, with the hosts of just 32 of these channels presenting as female. To help understand potential causes of this gap, analysis was conducted on popularity indicators and audience sentiments of 450 videos from 90 Science, Technology, Engineering and Mathematics-related channels. Female hosted channels were found to accumulate more comments per view, and significantly higher proportions of appearance, hostile, critical/negative and sexist/sexual commentary.
YouTube已成为第二大最受欢迎的网络搜索引擎（见Alexa.com），也是个人和组织免费分发视频内容的主要网站。人气统计数据表明，与科学、技术、工程和数学相关的内容深受YouTube观众的关注，但对391个最受欢迎的科学、工程和数学主题频道的分析显示，明显缺少女性传播者，其中只有32个频道的主持人是女性。为了帮助理解这一差距的潜在原因，对来自90个与科学、技术、工程和数学相关频道的450个视频的人气指标和观众情绪进行了分析。研究发现，由女性主持的频道每观看次数积累的评论更多，而且出现外貌、敌意、批评/负面和性别歧视/性相关评论的比例明显更高。
