Paquette-Lemieux Etienne, Hays Steven, Gaspo Rania
1 External Medical Communications, Medical Information, Pfizer Inc, Kirkland, QC, Canada.
Ther Innov Regul Sci. 2019 May;53(3):340-348. doi: 10.1177/2168479018786481. Epub 2018 Jul 5.
This study of 23 US-based biopharmaceutical medical information (MI) websites was conducted to assess usability and identify best practices and areas of potential improvement.
In this systematic review, websites were evaluated from June 22-November 1, 2016, and awarded points based on content, functionality, and navigation (maximum score of 42). Low-, mid-, and high-range usability scores were ≤13, 14-27, ≥28, respectively.
Mean scores were 7 of 17, 4 of 10, and only 5 of 15 criteria for content, functionality, and navigation. The mean usability score across all websites was 15 of 42 criteria. Larger companies generally had a higher mean usability score. A minor trend was also observed with regard to usability score and industry size (r = 0.3). Only 2 websites scored high, whereas 13 scored in the mid- and 8 in the lower range of usability. Overall, websites scored low when pertaining to presence of novel content type, search engine optimization, presence of social media, and MI services offered. Overall site architecture, presence of self-certification, and mobile compatibility scored fairly well across the industry.
The majority of websites scored in the low to midrange, which suggests an industry-wide opportunity for improvement. In order to meet the evolving needs of health care professionals, MI websites need to be optimized for content, navigation, and functionality. Ensuring MI websites are discoverable through search engines and improving the level of MI services offered was also deemed to be important features to incorporate into a given MI website optimization strategy.
本研究对23个美国生物制药医学信息（MI）网站进行评估，以评价其可用性，确定最佳实践方法及潜在改进领域。
在本系统评价中，于2016年6月22日至11月1日对各网站进行评估，并根据内容、功能和导航情况打分（满分42分）。低、中、高可用性得分范围分别为≤13分、14 - 27分、≥28分。
内容、功能和导航的平均得分分别为17项中的7分、10项中的4分以及15项中的5分。所有网站的可用性平均得分为42项中的15分。规模较大的公司通常平均可用性得分较高。在可用性得分与行业规模之间也观察到一个小趋势（r = 0.3）。只有2个网站得分高，13个网站得分中等，8个网站得分低。总体而言，在新型内容类型的呈现、搜索引擎优化、社交媒体的存在以及所提供的医学信息服务方面，网站得分较低。总体网站架构、自我认证的存在以及移动兼容性在整个行业中得分较好。
大多数网站得分处于低到中等范围，这表明整个行业都有改进的机会。为了满足医疗保健专业人员不断变化的需求，医学信息网站需要在内容、导航和功能方面进行优化。确保医学信息网站可通过搜索引擎被发现，并提高所提供的医学信息服务水平，也被认为是纳入特定医学信息网站优化策略的重要特征。
