Babaskina L I, Babaskin D V, Pavlova A V
I.M. Sechenov First Moscow State Medical University, Moscow, Russia.
Vopr Kurortol Fizioter Lech Fiz Kult. 2018;95(3):63-68. doi: 10.17116/kurort201895363.
Under the modern market conditions, the process of development of the methods for the combined rehabilitation of the patients is becoming increasingly more complicated. For the reduction of potential risks and leveling the factors responsible for the uncertain market situation influencing the creation of new methods, it is necessary to carry out the full-scale pilot studies with the use of the marketing analysis methods. The objective of the present work was to create and elaborate the rationale for the graphological structure (the scheme) of the process of exploratory research with a view to the development of the combined rehabilitation methods as exemplified by phyto- and physiotherapeutic modalities. The work is based on the application of the existing approaches to the structural, comparative, systemic, and situational analyses. The proposed graphological structure (scheme) of the exploratory research process consists of 6 stages. Its distinctive features are as follows: a fractional stage by stage evaluation of a variety of issues including the study of physical factors, characteristic of the means of herbal medicine with special reference to the mechanisms of their production and application under the current market conditions, monitoring the marketing environment with the constant focus on the trends and behavior of the target market, the parallel pursuing of serial studies with the application of the iterative procedures; the use of the previously created data bank to expand medical services at the stages of development and maturation of the life cycle, the evaluation of the possibility of establishment of the industry of parapharmaceutical products.
在现代市场条件下，患者综合康复方法的开发过程日益复杂。为降低潜在风险并平衡影响新方法创建的不确定市场形势的相关因素，有必要运用市场分析方法开展全面的试点研究。本研究的目的是创建并阐述探索性研究过程的笔迹学结构（方案）的理论依据，以植物疗法和物理疗法相结合的康复方法为例进行开发。这项工作基于对现有结构分析、比较分析、系统分析和情境分析方法的应用。所提出的探索性研究过程的笔迹学结构（方案）由6个阶段组成。其显著特点如下：对各种问题进行分阶段评估，包括对物理因素的研究、对草药手段特性的研究，特别关注其在当前市场条件下的生产和应用机制，监测市场环境并持续关注目标市场的趋势和行为，并行开展采用迭代程序的系列研究；在生命周期的开发和成熟阶段利用先前创建的数据库来扩展医疗服务，评估建立辅助药品行业的可能性。
