Anisotropic Superfluid Behavior of a Dipolar Bose-Einstein Condensate.

We present transport measurements on a dipolar superfluid using a Bose-Einstein condensate of ^{162}Dy with strong magnetic dipole-dipole interactions. By moving an attractive laser beam through the condensate we observe an anisotropy in superfluid flow. This observation is compatible with an anisotropic critical velocity for the breakdown of dissipationless flow, which, in the spirit of the Landau criterion, can directly be connected to the anisotropy of the underlying dipolar excitation spectrum. In addition, the heating rate above this critical velocity reflects the same anisotropy. Our observations are in excellent agreement with simulations based on the Gross-Pitaevskii equation and highlight the effect of dipolar interactions on macroscopic transport properties, rendering dissipation anisotropic.