School of Management and Marketing, Charles Sturt University, New South Wales, 2795, Australia.
School of Accounting and Finance, Charles Sturt University, New South Wales, 2640, Australia.
J Environ Manage. 2018 Dec 1;227:181-188. doi: 10.1016/j.jenvman.2018.08.093. Epub 2018 Sep 3.
Recent research and practice in environmental management suggest sentiment analysis of social media communication can be a useful tool in stakeholder analysis of environmental policy. This is certainly the case when it comes to the controversial use of biological controls in dealing with invasive species. Current numerical scored approaches of sentiment may not reveal the reasons for support or opposition to environmental policies in this and other areas. In this study, we examine how the use of more in-depth analysis based on what key stakeholders say about this issue in media at a national, city or regional geographic level. The analysis reveals quite different reasons for support and opposition to the biological control of carp in Australia, and that within each stakeholder group it is possible for individuals to hold conflicting views and attitudes on this issue. We find that there are concerns at the national and city level about the impact of the virus and mistrust of government and science and that the carp species may be viewed as a valuable resource. Those responding to regional media expressed hope that the virus may lead to the elimination of the carp problem, however, they were more interested in the possible impact on the local environment. The multi-scaled social media analysis of stakeholder views about the potential biological control of carp in Australia demonstrated how social media comments can be used to explore the nuanced and multidimensional nature of community attitudes and preferences.
最近在环境管理方面的研究和实践表明，社交媒体传播的情感分析可以成为环境政策利益相关者分析的有用工具。在涉及有争议的生物防治入侵物种的问题上，情况确实如此。目前的情感数值评分方法可能无法揭示在这一领域和其他领域对环境政策的支持或反对的原因。在这项研究中，我们研究了在国家、城市或地区地理层面上，基于关键利益相关者在媒体上对此问题的看法，使用更深入的分析方法会如何。分析结果表明，澳大利亚对鲤鱼的生物防治的支持和反对存在截然不同的原因，并且在每个利益相关者群体中，个人对这个问题可能持有相互矛盾的观点和态度。我们发现，人们对病毒的全国性和城市性影响以及对政府和科学的不信任感到担忧，并且认为鲤鱼物种可能被视为一种有价值的资源。那些回应地区性媒体的人表示希望病毒可能会导致鲤鱼问题的消除，但他们更关心病毒可能对当地环境造成的影响。对澳大利亚鲤鱼潜在生物防治的利益相关者观点的多尺度社交媒体分析表明，社交媒体评论可用于探索社区态度和偏好的细微和多维性质。
