Faculty of Health, University of Canberra, Bruce, Australian Capital Territory, Australia.
Faculty of Health, University of Tasmania, Hobart, Tasmania, Australia.
Clin Pharmacol Ther. 2018 Dec;104(6):1059-1061. doi: 10.1002/cpt.1199. Epub 2018 Sep 16.
Mainstream broadcasting media is a potentially powerful avenue for disseminating wellness education. For example, it can be used for community-based risk management, including preparing for pandemic events. The media can have a considerable positive impact on the public by increasing their health knowledge, changing attitudes and intentions, and influencing health behavior. However, although the broadcasting media can usefully convey prosocial, healthy messages, there is also a risk of propagating incorrect and antisocial, poor public health information.
主流广播媒体是传播健康教育培训的潜在强大途径。例如,它可用于基于社区的风险管理,包括为大流行病事件做准备。媒体可以通过增加公众的健康知识、改变态度和意图以及影响健康行为,对公众产生相当大的积极影响。然而,尽管广播媒体可以有效地传达亲社会、健康的信息,但也存在传播错误和反社会、不良公共卫生信息的风险。