Oubari Hiba, Tuttle Ryan, Rath Barbara, Bravo Lulu
Pediatric Infectious and Tropical Diseases, University of the Philippines Manila, Taft Avenue, Ermita, Manila 1000, Philippines.
Curr Drug Saf. 2015;10(1):80-6. doi: 10.2174/157488631001150407111312.
Vaccines are among the most effective measures to control and prevent infectious diseases. Yet, the topic of vaccination is difficult to communicate, as it bears upon individual versus common good. The efficacy and safety of vaccines can only be shown by the absence of undesired events, such as vaccine-preventable diseases or adverse events following immunization. The authors of this paper view accurate, transparent and timely vaccine-safety communication to the media and general public as a core responsibility of healthcare providers. The authors wish to explore potential difficulties faced by immunization specialists when talking to the media, and suggest how to successfully convey vaccination messages to the general public.
疫苗是控制和预防传染病最有效的措施之一。然而，疫苗接种这一话题却难以传达，因为它涉及个人利益与公共利益。疫苗的有效性和安全性只能通过不存在不良事件来体现，比如疫苗可预防的疾病或免疫接种后的不良事件。本文作者认为，向媒体和公众准确、透明且及时地传达疫苗安全信息是医疗保健提供者的核心职责。作者希望探究免疫专家在与媒体沟通时可能面临的潜在困难，并提出如何成功地向公众传达疫苗接种信息。
