Target rotation with both factor loadings and factor correlations.

Factor rotation is conducted to aid interpretation in exploratory factor analysis (EFA). Target rotation allows researchers to directly examine the match between the rotated factor loading matrix and their expected factor loading pattern. In some EFA applications, however, researchers have expectations on both the factor loading pattern and the factor correlation pattern. We propose to extend target rotation such that target values can be specified for both factor loadings and factor correlations. We illustrate extended target rotation with a memory study and a personality study with the multitrait-multimethod design. We also explore the statistical properties of extended target rotation using simulated data. (PsycINFO Database Record (c) 2019 APA, all rights reserved).