Klag Malvina, Ouellette-Kuntz Hélène
Research fellow at the Department of Management of HEC Montréal in Montreal, Quebec. She has spent more than 25 years in leadership and consulting positions to help advance Canadian health and social services, via multinational corporations, research institutes, hospitals and community charities at the start-up phase. She can be reached at: (514) 244-3513.
Professor in the Department of Public Health Sciences at Queen's University and an epidemiologist at Ongwanada based in Kingston, Ontario. With more than 25 years of collaborative research and teaching experience in the field of intellectual and developmental disabilities (IDDs), Dr. Ouellette-Kuntz has contributed to enhancing understanding of epidemiology, quality of life, health and social disparities, person-directed planning, the experiences of families and aging among persons with IDDs.
Healthc Q. 2018 Jul;21(2):41-47. doi: 10.12927/hcq.2018.25623.
In the absence of complete public surveillance data, estimating the prevalence and needs of sub-groups of heterogeneous populations is nonetheless critical to properly inform health and social services planning and policy. We thus introduce market segmentation as an innovative tool for health and social services planners and policy makers. Segmentation is a process whereby broad populations are categorized into sub-groups with common characteristics and needs. Using the example of autism spectrum disorder and/or intellectual disability in Quebec, Canada, we triangulate available data and mathematical problem solving to present a portrait of the varying support needs of this under-served, yet growing, population.
在缺乏完整公共监测数据的情况下，估计异质人群亚组的患病率和需求对于为卫生和社会服务规划及政策提供恰当信息仍然至关重要。因此，我们引入市场细分作为卫生和社会服务规划者及政策制定者的一种创新工具。细分是一个过程，通过该过程广泛的人群被分类为具有共同特征和需求的亚组。以加拿大魁北克省的自闭症谱系障碍和/或智力残疾为例，我们对现有数据进行三角测量并运用数学问题解决方法，以呈现这一服务不足但不断增长的人群不同支持需求的情况。
