J Am Pharm Assoc (2003). 2019 May-Jun;59(3):306-309. doi: 10.1016/j.japh.2018.10.009. Epub 2018 Dec 17.
To provide a case for transforming community-based pharmacy practice through financially sustainable centers for health and personal care.
Macro-level changes in health care laws, markets, technology, organizational systems, and professional education have increased the capacity for pharmacists to competently provide patient care and public health services that surpass the current workflow designs of most community pharmacies. Community-based pharmacy practices have an opportunity to fundamentally transform into financially sustainable centers for health and personal care. This would require changing our objective from connecting products with customers to one that connects practitioners to patients. Rather than inventory generating revenue, patient care generates revenue. Rather than success being measured by number of prescriptions filled, it would be measured by patient outcomes. Physical spaces would no longer be organized to display and sell products; they would be organized for patients to receive services. Finally, this would require that business would change from being sought through the generation of prescriptions to being sought through recruitment of patients.
Community-based pharmacy practice can be transformed through the development of financially sustainable centers for health and personal care that would (1) be focused on optimizing care, (2) use patient care business models, and (3) be conducive to patients "receiving care" rather than "purchasing products."
通过经济可持续的健康和个人护理中心,为社区药房实践的转变提供案例。
医疗保健法律、市场、技术、组织系统和专业教育的宏观层面变化,提高了药剂师为患者提供护理和公共卫生服务的能力,这些服务超过了大多数社区药房当前的工作流程设计。社区药房实践有机会从根本上转变为经济可持续的健康和个人护理中心。这将需要改变我们的目标,从将产品与客户联系起来,转变为将从业者与患者联系起来。不是通过库存产生收入,而是通过患者护理产生收入。成功不是通过填写的处方数量来衡量,而是通过患者的结果来衡量。物理空间不再组织起来展示和销售产品,而是为患者提供服务。最后,这将需要企业从通过开具处方来寻求业务,转变为通过招募患者来寻求业务。
通过发展经济可持续的健康和个人护理中心,可以转变社区药房实践,这些中心将(1)专注于优化护理,(2)使用患者护理商业模式,(3)有利于患者“接受护理”而不是“购买产品”。