School of Communication, The Ohio State University, Columbus, OH, USA.
J Am Coll Health. 2019 Nov-Dec;67(8):817-824. doi: 10.1080/07448481.2018.1515746. Epub 2019 Jan 7.
: "Consent is Sexy" (CIS) is a poster campaign incorporating sex-positive messages to promote consent and increase sexual communication among college students. We assess reactions to the campaign and associations between campaign recall and communication attitudes and behaviors. Male and female undergraduates at a Midwestern university were recruited ( = 284). A cross-sectional survey was conducted. -Tests, logistic and multiple linear regressions were used to analyze the data. Over half (56%) of participants recalled the campaign and reactions were positive. Students who recalled CIS had more positive attitudes towards sexual communication ( = .04) and greater perceived behavioral control (PBC; < .01). Results show many students paid attention and reacted positively to CIS posters and results offer dissemination insights. Consent campaigns should continue to cultivate positive attitudes and PBC in regards to sexual communication.
“Consent is Sexy”（CIS）是一项海报宣传活动，其融入了性积极的信息，旨在促进大学生群体中的同意意识和增加性沟通。我们评估了对该活动的反应，以及活动回忆与沟通态度和行为之间的关联。在一所中西部大学招募了男性和女性本科生（n=284）。进行了横断面调查。使用检验、逻辑回归和多元线性回归分析数据。超过一半（56%）的参与者回忆起了该活动，他们的反应是积极的。回忆起 CIS 的学生对性沟通的态度更为积极（ = .04），感知行为控制（PBC）也更强（ < .01）。结果表明，许多学生关注并对 CIS 海报做出了积极的反应，研究结果提供了传播方面的见解。同意运动应继续培养关于性沟通的积极态度和 PBC。
