a School of Communication , The Ohio State University , Columbus , OH , USA.
J Health Commun. 2018;23(6):505-513. doi: 10.1080/10810730.2018.1473532. Epub 2018 May 29.
This study aims to examine the influence of rape myth acceptance (RMA) and the perceived salience of sexual violence on the cognitive processing of an affirmative consent campaign active on the campus where research was conducted. As part of a midcourse evaluation of the Consent is Sexy (CIS) campaign (N = 285), a subsample of participants who reported prior exposure to campaign posters (N = 182) was asked to review four campaign posters and indicate the extent to which they processed the message in the posters systematically. Robust gender differences in perceived salience of sexual violence, supportive attitudes, and perceived behavioral control (PBC) toward establishing consent were mediated by RMA. Moreover, robust gender differences in the systematic processing of the campaign were mediated by RMA and perceived salience in serial. Implications of the influence of rape myths and perceived salience on the cognitive processing of affirmed consent campaigns are discussed with respect to both campaign message design and implementation.
本研究旨在考察强奸神话接受度（RMA）和对性暴力的感知显著性对研究所在校园内开展的肯定性同意运动的认知处理的影响。作为对性感的同意（CIS）运动的中期评估的一部分（N=285），要求报告先前接触过竞选海报的参与者中的一个子样本（N=182）查看四张竞选海报，并表明他们系统地处理海报中信息的程度。RMA 中介了感知到的性暴力、支持性态度和建立同意的感知行为控制（PBC）方面的显著性别差异。此外，RMA 和连续感知显著性中介了竞选活动的系统处理方面的显著性别差异。本文讨论了强奸神话和感知显著性对肯定性同意运动的认知处理的影响，涉及竞选信息设计和实施两个方面。
