Simon Fraser University, Burnaby, BC, Canada.
Violence Against Women. 2023 Mar;29(3-4):495-526. doi: 10.1177/10778012221092476. Epub 2022 Aug 11.
College campuses continue to face high rates of sexual violence and social marketing campaigns have emerged as a common prevention strategy. However, there exists no summative research examining the effectiveness of this approach. A systematic search yielded 15 evaluations of eight unique prevention campaigns, which contributed to 38 individual outcome measures across four outcome categories (i.e., knowledge, attitudes, intentions/efficacy, and behavior). Summative results are mixed, but show promising campaign effects for increasing knowledge, modification of some attitudes toward sexual violence, intentions to participate, and actual participation in prevention activities. More evaluative research is needed for a comprehensive understanding of campaign effectiveness.
大学校园继续面临着高比率的性暴力事件，社会营销活动已成为一种常见的预防策略。然而，目前还没有总结性的研究来检验这种方法的效果。系统搜索产生了 15 项对 8 个独特预防运动的评估，这些评估涉及四个结果类别（即知识、态度、意图/功效和行为）的 38 个单独结果指标。总结性结果喜忧参半，但表明这些运动在提高知识、改变一些对性暴力的态度、参与意图和实际参与预防活动方面有积极的效果。需要进行更多的评估性研究，以全面了解运动的效果。
