营销审计：图书馆服务与产品的新视角
The marketing audit: a new perspective on library services and products.
作者信息
Wakeley P J, Poole C, Foster E C
机构信息
Information Services Department, American Hospital Association, Chicago, Illinois 60611.
出版信息
Bull Med Libr Assoc. 1988 Oct;76(4):323-7.
Abstract
A marketing audit enables a library to look at audiences, services, and products with a structured approach. The audit can be used to assess operations and to provide a framework for ongoing decision making, evaluation, and long-range planning. An approach to the audit process is presented and its application is demonstrated in a case study featuring the American Hospital Association Resource Center.
摘要
营销审计使图书馆能够以结构化的方式审视受众、服务和产品。该审计可用于评估运营情况，并为持续的决策制定、评估和长期规划提供一个框架。本文介绍了一种审计流程方法，并通过以美国医院协会资源中心为例的案例研究展示了其应用。
相似文献
1
The marketing audit: a new perspective on library services and products.营销审计：图书馆服务与产品的新视角
Bull Med Libr Assoc. 1988 Oct;76(4):323-7.
2
Planning changes to health library services on the basis of impact assessment.基于影响评估规划卫生图书馆服务的变革。
Health Info Libr J. 2010 Dec;27(4):277-85. doi: 10.1111/j.1471-1842.2010.00900.x.
3
Educational services in health sciences libraries: an analysis of the periodical literature, 1975-1986.健康科学图书馆的教育服务：1975 - 1986年期刊文献分析
Bull Med Libr Assoc. 1987 Jul;75(3):234-8.
4
AHA turns the page.美国心脏协会翻开新篇章。
Mod Healthc. 1996 Jan 22;26(4):40-1.
5
The challenge of auditing mental health.心理健康审计的挑战。
J Mark Ment Health. 1989;2(1):17-28.
6
Marketing audit in group practice.集团诊所的营销审计
Coll Rev. 1984 Autumn;1(2):97-108.
7
The Veterans Administration Library Network: VALNET.退伍军人管理局图书馆网络：VALNET
Bull Med Libr Assoc. 1982 Jul;70(3):289-92.
8
The marketing audit & communications.营销审计与沟通。
Caring. 1985 Dec;4(12):54-9.
9
A framework for developing hospital strategies.
Hosp Health Serv Adm. 1987 May;32(2):235-48.
10
Operations improvement. The strategic imperative for health care.
Group Pract J. 1989 Mar-Apr;38(2):54-60.
引用本文的文献
1
Marketing the hospital library to nurses.向护士推广医院图书馆。
Bull Med Libr Assoc. 1991 Apr;79(2):223-5.
Zotero 插件