Hemisphericity and creativity. Group process and the dream factory.

Traditionally, creativity has been studied as an aspect of the psychology of personality. Recent brain research--for example, hemisphericity study--provides a new physiologic grounding for such studies. Particularly needed now are creativity studies to relate both brain physiology and personality to group process. This article is the report of such a study applying systems research to an exploration of creativity in the motion picture-television industry. Findings include the identification of both right and left brain models and creative phases within cycles phenomena in group process creativity. Implications for psychotherapy and a wide range of fields are examined.