Cardoso Rodrigo José Martins, Graveto João Manuel Garcia Nascimento, Zamith Fernando António Dias
Abel Salazar Biomedical Sciences Institute, University of Porto, Porto, Portugal.
Centre Hospitalier Universitaire Vaudois, Lausanne, Switzerland.
Nurs Forum. 2019 Apr;54(2):291-297. doi: 10.1111/nuf.12329. Epub 2019 Feb 6.
To describe the organizational structure and resources for strategic mediacommunication of nursing professional associations and trade unions in Portugal.
Quantitative study, with a cross-sectional, exploratory/descriptive design. From October to November 2017, a questionnaire was sent to 21 nursing professional associations and trade unions in Portugal. Eleven (52.4%) organizations replied: nine professional associations and two trade unions.
The participating organizations rely on basic structures regarding strategic communication: 54.5% of them have less than 500 members; 63.6% of them have no communication budget; 54.5% of them have no formal communication structure, and only 27.3% of them hold events for the purpose of media coverage. Consequently, most of these organizations have occasional interactions with journalists, create messages about nursing problems, and directed mostly to nurses, perpetuating a circular communication.
Nursing professional organizations have limited resources and lack of formal communication structures. The restricted interaction with the media and the "echoing" voice that propagates within the profession may hinder citizens' full understanding of its contribution. Nursing organizations must develop a nation-wide strategy that promotes transversal collaboration and resources optimization, with the purpose of increasing their media visibility and strengthening their Public Health mission.
描述葡萄牙护理专业协会和工会的战略媒体沟通的组织结构和资源。
定量研究，采用横断面、探索性/描述性设计。2017年10月至11月，向葡萄牙的21个护理专业协会和工会发送了一份调查问卷。11个（52.4%）组织回复：9个专业协会和2个工会。
参与的组织依赖于战略沟通的基本结构：其中54.5%的组织成员少于500人；63.6%的组织没有沟通预算；54.5%的组织没有正式的沟通结构，只有27.3%的组织举办媒体报道活动。因此，这些组织中的大多数与记者偶尔互动，创建关于护理问题的信息，且主要面向护士，形成了一种循环沟通。
护理专业组织资源有限且缺乏正式的沟通结构。与媒体的有限互动以及在行业内传播的“回音”声音可能会阻碍公民对其贡献的全面理解。护理组织必须制定一项促进横向合作和资源优化的全国性战略，以提高其媒体知名度并加强其公共卫生使命。
