Walter Nathan, Murphy Sheila T, Frank Lauren B, Baezconde-Garbanati Lourdes
Annenberg School for Communication and Journalism, University of Southern California.
Department of Communication, Portland State University.
Commun Res Rep. 2017;34(2):161-170. doi: 10.1080/08824096.2017.1286471. Epub 2017 Mar 2.
Limited attention has been given to the medium of story presentation in this process of narrative persuasion. The present study (N = 243) fills this gap by directly comparing narrative involvement across print and audiovisual versions of the same cervical cancer-related story. The mediation analysis revealed that exposure to an audiovisual narrative was associated with higher levels of cognitive and emotional involvement, than exposure to the exact same narrative in its printed form. Yet, the higher levels of transportation in the audiovisual condition came at a price of enhancing psychological reactance, eliminating the relative advantage of the film narrative.
在这种叙事说服过程中，故事呈现的媒介受到的关注有限。本研究（N = 243）通过直接比较同一宫颈癌相关故事的印刷版和视听版中的叙事参与度来填补这一空白。中介分析表明，与接触同一故事的印刷形式相比，接触视听叙事与更高水平的认知和情感参与度相关。然而，视听条件下更高水平的沉浸是以增强心理抗拒为代价的，这消除了电影叙事的相对优势。
