Department of Communication, University of Haifa, Haifa, Israel.
School of Journalism & Mass Communication, University of Wisconsin-Madison, Madison, WI, USA.
Int J Psychol. 2020 Apr;55(2):245-254. doi: 10.1002/ijop.12572. Epub 2019 Feb 19.
This study tests the effectiveness of public health initiatives aimed at reducing the adverse effects of exposure to thin images in advertising on women's body satisfaction. Using an online experiment with 195 Israeli adult women, we test the effects of message factors that are expected to influence body satisfaction-the model's body size, and the presence and size of disclaimers. Compared with advertisements featuring a thin model, exposure to an average sized model was indirectly and positively associated with body size satisfaction, through the perception of the model's body size. However, exposure to disclaimers regarding digital modification of the model did not influence body satisfaction. Moreover, irrespective of whether they were exposed to a disclaimer or not, most participants who viewed ads featuring thin models thought that the image had been digitally modified. The results call for further research on the effectiveness of disclaimer labels for promoting body satisfaction.
本研究旨在测试旨在减少广告中暴露于瘦弱形象对女性身体满意度的负面影响的公共卫生倡议的效果。我们采用了一项有 195 名以色列成年女性参与的在线实验，测试了预计会影响身体满意度的信息因素的效果——模特的体型、免责声明的存在和大小。与展示瘦弱模特的广告相比，通过对模特体型的感知，展示体型平均的模特与身体尺寸满意度呈间接正相关。然而，对有关模特数字修饰的免责声明的接触并不影响身体满意度。此外，无论他们是否看到免责声明，大多数观看展示瘦弱模特的广告的参与者都认为该图像经过了数字修饰。研究结果呼吁进一步研究免责声明标签对促进身体满意度的有效性。
