Walker Doug, Nowlin Edward L
a Department of Marketing, BB 2051 , Kansas State University , Manhattan , Kansas , USA.
b Department of Marketing, BB 2052 , Kansas State University , Manhattan , Kansas , USA.
Health Mark Q. 2019 Apr-Jun;36(2):107-119. doi: 10.1080/07359683.2019.1575060. Epub 2019 Mar 8.
The 2010 Affordable Care Act (ACA) resulted in the creation of state-based marketplaces (SBMs) and federally facilitated marketplaces (FFMs), and provided financial assistance to a portion of those eligible to enroll. This study looks at how choosing to create a SBM rather than a FFM, and the financial assistance provided to some, influenced enrollments rates as signals of support for the ACA in the eyes of those eligible to enroll. The findings show that the enrollment behavior of those most strongly in support of the ACA legislation was influenced by those external signals of support for the ACA.
2010年的《平价医疗法案》（ACA）促成了基于州的医保市场（SBMs）和联邦政府协助医保市场（FFMs）的建立，并为部分符合参保条件的人提供了财政援助。本研究探讨了选择创建SBM而非FFM，以及向部分人群提供的财政援助，如何影响参保率，而参保率被视为在符合参保条件者眼中对ACA支持的信号。研究结果表明，最强烈支持ACA立法的人群的参保行为受到了那些对ACA支持的外部信号的影响。
