Double-blind study of visual imagery in grapheme-color synesthesia.

Synesthesia is an atypical perceptual phenomenon that has been associated with generalized differences in other cognitive and perceptual domains. Given similarities in the qualitative nature of synesthetic experiences to visual imagery perceptions, several studies have sought to examine whether synesthetes demonstrate increased visual imagery abilities. Using subjective imagery questionnaires, some studies have identified superior imaging abilities in synesthetes, while others have not. However, because most research on synesthesia uses un-blinded group membership prior to data collection, such methods for studying group differences may be prone to participant and experimenter biases (e.g., a motivated synesthete may rate themselves as having stronger visual imagery abilities due to their own bias and perceived experimenter expectations). To address this issue, we demonstrate the feasibility of double-blind designs in synesthesia research, applied here to examine differences in subjectively reported levels of imagery usage and intensity. Prior to identifying synesthetes' and non-synesthetes' group membership (in order to eliminate the potential for bias), subjects completed two common measures of visual imagery experiences. Using this approach, we replicated findings of greater visual imagery usage in synesthetes on the Spontaneous Use of Imagery Scale (SUIS) measure, but not of enhanced imagery abilities on the standardized Vividness of Visual Imagery Questionnaire (VVIQ) measure. The present study strengthens prior evidence that synesthesia is associated with heightened visual imagery and demonstrates the utility of double-blind designs in order to limit biases and promote further replicability of other findings in research on synesthesia.