Centre for Population Health Research, Faculty of Health, Deakin University, Geelong, VIC, Australia.
School of Management, Operations and Marketing, Faculty of Business, University of Wollongong, Wollongong, NSW, Australia.
Health Promot Int. 2020 Apr 1;35(2):362-372. doi: 10.1093/heapro/daz028.
Gambling is recognized as a significant public health problem. However, there is little research exploring community attitudes towards gambling and the development of advocacy initiatives. Engaging adults and young people in advocacy efforts is recognized as being beneficial to the successful implementation of harm prevention and reduction strategies. This study explored the attitudes of young people and their parents towards the alignment of gambling with sport, and the strategies they perceive could be used to prevent and reduce gambling related harm. Using a Constructivist Grounded Theory approach, 30 family groups from Melbourne, Australia participated in semi-structured interviews. Parents and young people were asked about gambling and its promotion, alignment with sporting codes, the potential impact on young people and strategies that may prevent or reduce gambling harm. Thematic analysis was undertaken to interpret the data. The sample comprised 29 parents, one grandparent and 48 young people. Themes emerging from the data related to the use of imagery and appeal strategies in advertisements, the normalization of betting in advertisements and the alignment of betting with sport. Parents and young people also identified a number of potential gambling harm prevention and reduction initiatives. Parents and young people were able to describe a range of strategies used by gambling companies to promote their products, understand the potential impact of these strategies, and recommend strategies to reduce harm. Given this level of understanding there is clearly an opportunity to engage young people and stakeholders in advocacy initiatives aimed at reducing and preventing gambling harm.
赌博已被公认为是一个严重的公共卫生问题。然而，目前几乎没有研究探讨社区对赌博的态度以及宣传倡议的发展。让成年人和年轻人参与宣传工作被认为有利于成功实施预防和减少伤害的策略。本研究探讨了年轻人及其父母对赌博与体育运动一致性的态度，以及他们认为可以用来预防和减少与赌博相关伤害的策略。本研究采用建构主义扎根理论方法，来自澳大利亚墨尔本的 30 个家庭小组参与了半结构化访谈。父母和年轻人被问及赌博及其促销、与体育规则的一致性、对年轻人的潜在影响以及可能预防或减少赌博伤害的策略。采用主题分析方法对数据进行解释。样本包括 29 名家长、1 名祖父母和 48 名年轻人。数据中出现的主题涉及广告中的图像和诉求策略的使用、广告中投注的常态化以及投注与体育的一致性。家长和年轻人还确定了一些潜在的赌博伤害预防和减少的倡议。家长和年轻人能够描述赌博公司用来推销产品的一系列策略，了解这些策略的潜在影响，并提出减少伤害的策略。鉴于这种理解水平，显然有机会让年轻人和利益相关者参与旨在减少和预防赌博伤害的宣传倡议。
