1 Department of Anthropology, Durham University, UK.
J Hum Lact. 2019 Aug;35(3):413-417. doi: 10.1177/0890334419848734. Epub 2019 May 14.
There is an established methodology for conducting survey research that aims to ensure rigorous research and robust outputs. With the advent of easy-to-use online survey platforms, however, the quality of survey studies has declined. This article summarizes the pros and cons of online surveys and emphasizes the key principles of survey research, for example questionnaire validation and sample selection. Numerous texts are available to guide researchers in conducting robust survey research online, however this is neither a quick nor easy undertaking. While online survey websites and software are useful for assisting in questionnaire design and delivery, they can also introduce sources of bias. Researchers considering conducting online surveys are encouraged to read carefully about how the principles of survey research can be applied to online formats in order to reduce bias and enhance rigor. In addition to alerting researchers to the pitfalls of online surveys this article also aims to equip readers of this journal with the knowledge of how to critically appraise publications based on online surveys.
已经有一套成熟的方法来进行调查研究，旨在确保严谨的研究和可靠的成果。然而，随着易于使用的在线调查平台的出现，调查研究的质量有所下降。本文总结了在线调查的优缺点，并强调了调查研究的关键原则，例如问卷验证和样本选择。有许多文本可以指导研究人员进行在线的稳健调查研究，但这既不是一件快速也不是一件容易的事情。虽然在线调查网站和软件有助于辅助问卷设计和交付，但它们也可能引入偏差源。鼓励考虑进行在线调查的研究人员仔细阅读有关如何将调查研究的原则应用于在线格式以减少偏差和提高严谨性的内容。本文除了提醒研究人员注意在线调查的陷阱外，还旨在使本刊的读者了解如何根据在线调查来批判性地评价出版物。
