From the Department of Plastic and Reconstructive Surgery, The Ohio State University; the Division of Plastic Surgery, University of California, San Diego; and Bajaj Plastic Surgery.
Plast Reconstr Surg. 2019 Jul;144(1):118e-125e. doi: 10.1097/PRS.0000000000005782.
Social media are powerful tools that allow users to communicate directly with an online community. Plastic surgeons were early adopters of social media, recognizing their educational and marketing potential. With the use of social media comes ethical and legal concerns. The lack of professional society policies on social media use has led to calls for the American Society of Plastic Surgeons to establish guidelines regarding the use of social media in medical practice. The authors propose a framework for the creation of ethical and professional social media content.
The authors reviewed the updated American Society of Plastic Surgeons Code of Ethics, current professional organization codes of ethics and social media guidelines, recently published articles, and legal documents pertaining to social media use in medical practice.
The updated American Society of Plastic Surgeons Code of Ethics provides adequate guidance for the professional use of social media in plastic surgery practice. The authors drew on the American Society of Plastic Surgeons Code of Ethics along with existing professional society guidelines to develop a framework for the professional and ethical creation of social media content. The authors also propose a sample informed consent form for social media use.
Social media are powerful tools that will continue to transform the practice of plastic surgery and medicine at large. Plastic surgeons must uphold values of professionalism and ethics when using social media to protect patients and maintain the high professional standards of the specialty.
社交媒体是一种强大的工具，允许用户与在线社区直接交流。整形外科医生是社交媒体的早期采用者，他们认识到了其教育和营销潜力。随着社交媒体的使用，出现了伦理和法律方面的问题。由于缺乏专业学会关于社交媒体使用的政策，因此呼吁美国整形外科医生协会制定关于在医疗实践中使用社交媒体的准则。作者提出了创建道德和专业的社交媒体内容的框架。
作者回顾了更新后的美国整形外科医生协会伦理准则、现行专业组织伦理准则和社交媒体准则、最近发表的文章以及与医疗实践中使用社交媒体相关的法律文件。
更新后的美国整形外科医生协会伦理准则为整形外科实践中专业使用社交媒体提供了充分的指导。作者借鉴了美国整形外科医生协会伦理准则以及现有的专业学会准则，为创建专业和道德的社交媒体内容框架提供了依据。作者还提出了一份社交媒体使用知情同意书的示例。
社交媒体是一种强大的工具，将继续改变整形外科和整个医学领域的实践。整形外科医生在使用社交媒体时必须坚持专业精神和道德价值观，以保护患者并保持专业的高标准。
