School of Geosciences, University of Edinburgh, Edinburgh, UK; Interdisciplinary Centre for Conservation Science, Department of Zoology, University of Oxford, Oxford, UK.
Interdisciplinary Centre for Conservation Science, Department of Zoology, University of Oxford, Oxford, UK.
Trends Ecol Evol. 2019 Nov;34(11):1034-1047. doi: 10.1016/j.tree.2019.06.007. Epub 2019 Jul 2.
Conservationists are increasingly interested in changing human behaviour. One understudied aspect of such interventions is information flow. Different patterns of interpersonal communication and social structures within communities influence the adoption of behavioural changes through social influence and social reinforcement. Understanding the structure of information flow in a group, using tools such as social network analysis, can therefore offer important insights for interventions. For example, communications may be targeted to highly connected opinion leaders to leverage their influence, or communication may be facilitated between distinct subgroups to promote peer learning. Incorporating these approaches into conservation interventions can promote more effective behaviour change. This review introduces conservation researchers and practitioners to key concepts underpinning information flows for interventions targeting networks of individuals.
保护主义者越来越关注改变人类行为。这种干预措施中一个研究不足的方面是信息流。社区内不同的人际沟通模式和社会结构通过社会影响和社会强化影响行为改变的采用。因此，使用社会网络分析等工具了解群体内信息流的结构，可以为干预措施提供重要的见解。例如，可以针对高度连接的意见领袖进行沟通，以利用他们的影响力，或者促进不同亚组之间的沟通，以促进同伴学习。将这些方法纳入保护干预措施可以促进更有效的行为改变。本综述向保护研究人员和从业者介绍了针对个人网络的干预措施的信息流的关键概念。
