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政府政策以减少向儿童推销不健康食品。

Governmental policies to reduce unhealthy food marketing to children.

机构信息

UNC Carolina Population Center, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA.

Department of Nutrition, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA.

出版信息

Nutr Rev. 2019 Nov 1;77(11):787-816. doi: 10.1093/nutrit/nuz021.

Abstract

Reducing children's exposure to food marketing is an important obesity prevention strategy. This narrative review describes current statutory regulations that restrict food marketing; reviews available evidence on the effects of these regulations; and compares policy design elements in Chile and the United Kingdom. Currently, 16 countries have statutory regulations on unhealthy food marketing to children. Restrictions on television advertising, primarily during children's programming, are most common. Schools are also a common setting for restrictions. Regulations on media such as cinema, mobile phone applications, print, packaging, and the internet are uncommon. Eleven evaluations of policies in 4 jurisdictions found small or no policy-related reductions in unhealthy food advertising, in part because marketing shifted to other programs or venues; however, not all policies have been evaluated. Compared with the United Kingdom, Chile restricts marketing on more products, across a wider range of media, using more marketing techniques. Future research should examine which elements of food marketing policy design are most effective at reducing children's exposure to unhealthy food marketing.

摘要

减少儿童接触食品营销是预防肥胖的重要策略。本文对限制食品营销的现行法规进行了描述,回顾了这些法规的效果,并比较了智利和英国的政策设计要素。目前,有 16 个国家对向儿童推销不健康食品制定了法规。限制电视广告,主要是在儿童节目期间播出,是最常见的做法。学校也是限制食品营销的常见场所。对电影院、手机应用、印刷品、包装和互联网等媒体的限制则不常见。在 4 个管辖区的 11 项政策评估中发现,由于营销活动转移到其他节目或场所,政策对不健康食品广告的影响很小或没有影响;但并非所有政策都进行了评估。与英国相比,智利限制了更多产品的营销,限制范围更广,使用了更多的营销手段。未来的研究应该检验食品营销政策设计的哪些要素最能有效减少儿童接触不健康的食品营销。

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