Research Institute for Sport and Exercise Sciences, Liverpool John Moores University , Liverpool , UK.
Centre for Behaviour Change, University College London , London , UK.
J Sports Sci. 2019 Nov;37(21):2467-2474. doi: 10.1080/02640414.2019.1642052. Epub 2019 Jul 26.
This study aimed to explore how social media is being used by sports nutritionists as part of service provision, as well as practitioners' experiences and opinions of its use in practice. An exploratory sequential mixed methods approach was used during this research. Forty-four sports nutritionists completed an online survey detailing their personal and professional social media use. Semi-structured follow-up interviews were conducted with 16 participants who volunteered to do so. Survey responses were collated and reported as descriptive statistics. Interviews were thematically analysed. Social media was used by 89% of sports nutritionists to support practice, of which 97% perceived its use to be beneficial. Platforms were used to deliver information and resources, and support athletes online via pages, groups and 1-2-1 messaging. Social media facilitated improved communication between the practitioner and the athlete, as well as facilitating mobile and visual learning. Lack of digital intervention training and time were reported as challenges to social media use in practice. Sports nutritionists have embraced social media as an extension of service provision. Professional education should now consider supporting nutritionists' in developing digital professionalism.
本研究旨在探讨运动营养师如何将社交媒体作为服务提供的一部分，以及从业者在实践中使用社交媒体的经验和看法。在这项研究中使用了探索性顺序混合方法。44 名运动营养师完成了一项在线调查，详细说明他们个人和专业的社交媒体使用情况。对 16 名自愿参加的参与者进行了半结构化的后续访谈。调查结果以描述性统计数据的形式进行了整理和报告。访谈进行了主题分析。89%的运动营养师利用社交媒体支持实践，其中 97%的人认为其使用是有益的。平台用于通过页面、群组和 1-2-1 消息传递来提供信息和资源，并在线支持运动员。社交媒体促进了从业者和运动员之间更好的沟通，以及促进了移动和视觉学习。缺乏数字干预培训和时间被报道为在实践中使用社交媒体的挑战。运动营养师已经将社交媒体视为服务提供的延伸。专业教育现在应该考虑支持营养师发展数字专业性。
