Department of Urology and Population Health, New York University and the Manhattan Veterans Affairs, New York, NY, USA.
American Urological Association, Linthicum, MD, USA.
Eur Urol Focus. 2020 May 15;6(3):605-608. doi: 10.1016/j.euf.2019.07.004. Epub 2019 Jul 24.
The use of social media is growing rapidly in health care. The purpose of this study was to provide updated data on utilization of social media in urology. A survey was emailed to 19 840 American Urological Association (AUA) members in September 2017, and responses were compared to our previous survey in 2013. Overall, 74% of 1731 respondents have a social media account. Facebook and YouTube were the platforms most commonly used. However, use of Instagram, LinkedIn, Twitter, and Pinterest significantly increased. Among social media users, 33% agreed that it has impacted their practice, and one-third have followed a medical conference remotely. At the 2018 AUA meeting (#AUA18), there were 18,863 tweets from 3887 contributors, which achieved 73,878 million impressions, a significant increase since 2013. More than half of users were not familiar with professional guidelines on social media. The most common reasons for non-use were not seeing any value and not wanting invasion of privacy. In conclusion, social media use has increased substantially in urology, providing opportunities for global conference participation and influencing clinical practice for a substantial proportion of users. Professional standards for online conduct should be integrated into medical education as use of social media continues to increase. PATIENT SUMMARY: The use of social media in urology has increased over time. Although Facebook and YouTube are the platforms most commonly used, use of Instagram, LinkedIn, Twitter, and Pinterest has significantly increased over time. Use of social media at medical conferences has increased over time, and a substantial proportion of urologists reported that social media influenced their clinical practice.
社交媒体在医疗保健领域的使用正在迅速增长。本研究的目的是提供关于社交媒体在泌尿科中的使用的最新数据。2017 年 9 月，我们向 19840 名美国泌尿外科学会（AUA）成员发送了一份电子邮件调查，将回复与我们 2013 年的上一次调查进行了比较。总体而言，1731 名受访者中有 74%拥有社交媒体账号。Facebook 和 YouTube 是使用最多的平台。然而，Instagram、LinkedIn、Twitter 和 Pinterest 的使用显著增加。在社交媒体用户中，33%的人认为它对他们的实践产生了影响，三分之一的人远程跟踪了医学会议。在 2018 年 AUA 会议（#AUA18）上，有 3887 位贡献者发布了 18863 条推文，获得了 738.78 亿次的展示量，这比 2013 年有了显著的增长。超过一半的用户对社交媒体的专业准则不熟悉。不使用的最常见原因是没有看到任何价值和不想侵犯隐私。总之，社交媒体在泌尿科中的使用有了大幅增加，为全球会议参与提供了机会，并对相当一部分用户的临床实践产生了影响。随着社交媒体的使用继续增加，应将在线行为的专业标准纳入医学教育。
社交媒体在泌尿科中的使用随着时间的推移而增加。虽然 Facebook 和 YouTube 是使用最多的平台，但随着时间的推移，Instagram、LinkedIn、Twitter 和 Pinterest 的使用显著增加。随着时间的推移，医学会议上对社交媒体的使用有所增加，相当一部分泌尿科医生报告说社交媒体影响了他们的临床实践。
