Loeb Stacy, Bayne Christopher E, Frey Christine, Davies Benjamin J, Averch Timothy D, Woo Henry H, Stork Brian, Cooperberg Matthew R, Griebling Tomas L, Eggener Scott E
Department of Urology and Population Health, New York University and Manhattan Veterans Affairs Medical Center, New York, New York.
Department of Urology, George Washington University, Washington, D.C.
Urol Pract. 2015 May;2(3):138-143. doi: 10.1016/j.urpr.2014.09.009. Epub 2015 Feb 21.
We performed a more detailed, updated analysis of social media use by AUA members. Specifically we sought to characterize the frequency of and reason for using different social media platforms as well as barriers to social media use.
From November to December 2013 we sent a 21-item survey on social media use to 16,376 AUA members with a valid email address. A total of 1,114 members (6.8%) completed the survey. Responses were tallied and statistical analysis was performed to evaluate use patterns based on demographic characteristics.
Overall 71% of AUA members who responded to the survey currently had a social media account. The most popular social media platform was Facebook® (89% of respondents), followed by LinkedIn® (59%), YouTube™ (54%), Twitter® (48%) and Google+™ (35%). All platforms except LinkedIn were used primarily for personal reasons. Fewer than a third of respondents had viewed an AUA social media site and 35% of physician respondents participated in a physician-only social media community. Among respondents who did not use social media the most common reasons were no perception of added value and privacy concerns.
Although most AUA respondents are involved in social media, they primarily use social media for personal reasons. There remains significant potential for growth and education on the usefulness of social media for urologists in the professional setting.
我们对美国泌尿外科学会（AUA）成员使用社交媒体的情况进行了更详细、更新的分析。具体而言，我们试图描述使用不同社交媒体平台的频率和原因以及使用社交媒体的障碍。
2013年11月至12月，我们向16376名拥有有效电子邮件地址的AUA成员发送了一份关于社交媒体使用情况的包含21个项目的调查问卷。共有1114名成员（6.8%）完成了调查。对回复进行了统计，并进行了统计分析以评估基于人口统计学特征的使用模式。
总体而言，回复调查的AUA成员中有71%目前拥有社交媒体账户。最受欢迎的社交媒体平台是脸书（89%的受访者），其次是领英（59%）、优兔（54%）、推特（48%）和谷歌+（35%）。除领英外，所有平台主要用于个人原因。不到三分之一的受访者浏览过AUA社交媒体网站，35%的医生受访者参与了仅限医生的社交媒体社区。在不使用社交媒体的受访者中，最常见的原因是认为没有附加值和担心隐私问题。
尽管大多数AUA受访者参与社交媒体，但他们主要出于个人原因使用社交媒体。在专业环境中，社交媒体对泌尿外科医生的有用性方面，仍有很大的增长和教育潜力。
