Division of Neuroscience & Experimental Psychology, School of Biological Sciences, University of Manchester, Manchester, England, United Kingdom.
School of Psychology, Nottingham Trent University, Nottingham, England, United Kingdom.
Cognition. 2019 Dec;193:104029. doi: 10.1016/j.cognition.2019.104029. Epub 2019 Jul 25.
The social motivation theory proposes that individuals naturally orient their attention to the social world. Research has documented the rewarding value of social stimuli, such as biological motion, to typically developed individuals. Here, we used complementary eye tracking measures to investigate how social motion cues affect attention and arousal. Specifically, we examined whether viewing the human body moving naturally versus mechanically leads to greater attentional engagement and changes in autonomic arousal (as assessed by pupil size measures). Participants completed an attentional disengagement task in two independent experiments, while pupillary responses were recorded. We found that natural, human-like motion produced greater increases in attention and arousal than mechanical motion, whether the moving agent was human or not. These findings contribute an important piece to our understanding of social motivation by demonstrating that human motion is a key social stimulus that engages visual attention and induces autonomic arousal in the viewer.
社会动机理论提出,个体天生会将注意力指向社会世界。研究已经记录了社交刺激(如生物运动)对正常发展个体的奖励价值。在这里,我们使用互补的眼动追踪测量来研究社会运动线索如何影响注意力和唤醒度。具体来说,我们研究了观看自然运动的人体与观看机械运动的人体相比,是否会引起更大的注意力投入和自主唤醒度的变化(通过瞳孔大小测量来评估)。参与者在两个独立的实验中完成了注意力脱离任务,同时记录了瞳孔反应。我们发现,无论是人类还是机械运动,自然的、类似人类的运动比机械运动产生了更大的注意力和唤醒度增加。这些发现通过证明人类运动是一种关键的社交刺激,能够吸引观众的视觉注意力并引起自主唤醒度,为我们理解社会动机做出了重要贡献。