School of Geography and Ocean Science, Nanjing University, 163 Xianlin Avenue, Qixia District, Nanjing 210023, China.
School of Geography and Ocean Science, Nanjing University, 163 Xianlin Avenue, Qixia District, Nanjing 210023, China.
Sci Total Environ. 2019 Dec 1;694:133698. doi: 10.1016/j.scitotenv.2019.133698. Epub 2019 Aug 3.
Human behavior is affected not only by individuals' own psychological factors but also by the surrounding environment and the behaviors of others. Existing studies on tourists' responsible environmental behaviors tend to focus only on tourists' own psychological and environmental factors while ignoring the referential role of other people's behavior. The behavioral reference of others in tourist destinations is an important situational factor that affects tourists' responsible environmental behaviors and has important research value. Based on the theory of planned behavior and taking the Zhongshan Mausoleum Scenic Area as an example, this paper explores the influence of other people's behavioral reference on tourists' responsible environmental behaviors by using the multi-group analysis method of structural equation modelling. The results show the following: (1) Tourists' attitudes toward environmental behavior and subjective norms have a significant positive impact on their responsible environmental behavioral intention, perceived behavioral control has a significant positive impact on their responsible environmental behavioral intention and their responsible environmental behaviors, and responsible environmental behavioral intention has a significant positive impact on responsible environmental behaviors. (2) Tourist destination behavioral reference plays a positive regulatory role in the relationship between tourists' responsible environmental behavioral intention and responsible environmental behaviors. Accordingly, this paper proposes relevant countermeasures and suggestions for the high-quality management and development of tourist destinations.
人类行为不仅受到个人自身心理因素的影响，还受到周围环境和他人行为的影响。现有的关于游客负责任环境行为的研究往往只关注游客自身的心理和环境因素，而忽略了他人行为的参照作用。旅游目的地他人的行为参照是影响游客负责任环境行为的一个重要情境因素，具有重要的研究价值。本研究基于计划行为理论，以中山陵景区为例，采用结构方程模型的多群组分析方法，探讨了他人行为参照对游客负责任环境行为的影响。研究结果表明：（1）游客对环境行为的态度和主观规范对其负责任环境行为意向有显著的正向影响，感知行为控制对其负责任环境行为意向和负责任环境行为有显著的正向影响，负责任环境行为意向对负责任环境行为有显著的正向影响。（2）旅游目的地行为参照对游客负责任环境行为意向和负责任环境行为之间的关系起到正向调节作用。据此，本文为旅游目的地的高质量管理和发展提出了相关的对策和建议。
