Ye Weijiao, Li Ziqiang, Xu Yuyan
College of Business Administration, Capital University of Economics and Business, Beijing, China.
College of Economics and Management, Huazhong Agricultural University, Wuhan, Hubei, China.
Front Psychol. 2022 Nov 30;13:1027736. doi: 10.3389/fpsyg.2022.1027736. eCollection 2022.
Tourists' environmental misconduct is the primary reason for the environmental destruction that tourist sites experience; nevertheless, their environmentally responsible behavior is also a major push for the improvement of the environment. The main goal of this study is to induce tourists to adopt proactive environmental responsibility behaviors.
A total of 455 valid questionnaires were obtained from China and analyzed using multiple linear regression.
The findings of this study indicate employees' environmentally responsible behavior (E-ERB) in tourist destinations has a positive impact on tourists' environmentally responsible behavior (T-ERB). In the mediating variable of moral elevation, the correlation between E-ERB and T-ERB is mediated by elevating emotions and views of humanity. And desire to be a better person did not play a mediating role in the relationship between E-ERB and T-ERB. Additionally, environmental knowledge moderates the transmission path of the impact of E-ERB and T-ERB elevating emotions. With high environmental knowledge, the transmission path of the impact of employees' environmentally responsible behavior of the tourist destination on tourists' environmentally responsible behavior elevating emotions will be enhanced.
We propose a new perspective to explain the transmission mechanism between employees' environmentally responsible behavior and tourists' environmentally responsible behavior in tourism destinations, which will help to expand our understanding of the relationship between employees' behavior and tourists' behavior. We expect our study to spark more exploration of the contagion of positive behavior in the field of environmental psychology.
游客的环境不当行为是旅游景点遭受环境破坏的主要原因；然而，他们对环境负责的行为也是推动环境改善的重要力量。本研究的主要目标是促使游客采取积极的环境责任行为。
共收集了来自中国的455份有效问卷，并采用多元线性回归进行分析。
本研究结果表明，旅游目的地员工的环境责任行为（E-ERB）对游客的环境责任行为（T-ERB）有积极影响。在道德提升这一中介变量中，E-ERB与T-ERB之间的相关性是通过提升情感和对人性的看法来介导的。而成为更好的人的愿望在E-ERB与T-ERB的关系中并未起到中介作用。此外，环境知识调节了E-ERB与T-ERB提升情感影响的传导路径。环境知识水平较高时，旅游目的地员工的环境责任行为对游客环境责任行为提升情感的影响传导路径会增强。
我们提出了一个新的视角来解释旅游目的地员工的环境责任行为与游客的环境责任行为之间的传导机制，这将有助于拓展我们对员工行为与游客行为之间关系的理解。我们期望我们的研究能够激发环境心理学领域对积极行为传播的更多探索。
