Business and Tourism School, Sichuan Agricultural University, Dujiangyan 611830, China.
Int J Environ Res Public Health. 2022 Jun 28;19(13):7910. doi: 10.3390/ijerph19137910.
Tourists' pro-environmental behavior is one of the key factors for the sustainable development of natural scenic spots. Although this behavior depends on the surroundings and context, the existing literature lacks the perspective of specific scenarios, especially that of embodied emotions. This research integrated the theory of planned behavior and embodied theory to construct an integrative model of pro-environmental behavior that combined tourists' "rational planning" and "embodied emotion" and conducted an empirical study. The results show that in natural scenic spots, "rational planning" and "embodied emotion" affect tourists' pro-environmental behavior simultaneously on dual paths, and factors such as behavioral attitude, perceived behavioral control, subjective norm, engagement with nature, and connectedness to nature have different effects on high- and low-effort pro-environmental behavioral intentions. The findings of the study provide a new explanatory perspective for individual pro-environmental behaviors and a basis for effectively predicting and guiding tourists' pro-environmental behaviors in natural scenic spots.
游客的环保行为是自然景区可持续发展的关键因素之一。尽管这种行为取决于环境和背景，但现有文献缺乏具体场景的视角，尤其是情感体现的视角。本研究整合了计划行为理论和体现理论，构建了一个将游客的“理性规划”和“情感体现”相结合的环保行为综合模型，并进行了实证研究。结果表明，在自然景区，“理性规划”和“情感体现”通过两条路径同时影响游客的环保行为，行为态度、感知行为控制、主观规范、与自然的融合以及与自然的联系等因素对高、低努力环保行为意向有不同的影响。本研究的结果为个体的环保行为提供了一个新的解释视角，并为有效预测和引导自然景区游客的环保行为提供了依据。
