Department of Political Science, The City University of New York, Lehman College, Carman Hall 364, 250 Bedford Park Blvd. West, Bronx, NY, 10468, USA.
Sentience Institute, 77 Water Street, floor 8, New York, NY, 10005, USA.
Appetite. 2019 Dec 1;143:104408. doi: 10.1016/j.appet.2019.104408. Epub 2019 Aug 23.
This article discusses the choices and strategies that can hasten or delay the adoption of novel food technologies. We start by examining how genetically-modified food became an object of controversy in the United States and Europe. Then, we present lessons suggested by the history of GMOs for cell-cultured meat adoption. The history of GMOs suggests at least eleven concrete lessons for cultured meat adoption that remain under-discussed in the literature. This paper's findings diverge in several ways from received wisdom on cultured meat adoption. We argue, among other things, that genetic engineering firms understood their work to be humanitarian and environmentally-friendly and so were unprepared for popular backlash, that technology adoption is more readily affected by consumer activism when buyers in a supply chain exert more pressure on sellers than the reverse, and that focusing on the positive aspects of a technology is more successful for encouraging its adoption than responding to negative perceptions.
本文探讨了加速或延迟采用新型食品技术的选择和策略。我们首先研究了基因改造食品在美国和欧洲成为争议对象的原因。然后，我们提出了由基因改造生物历史带来的细胞培养肉采用的经验教训。基因改造生物的历史至少为细胞培养肉的采用提供了十一条在文献中讨论不足的具体经验教训。本文的研究结果在几个方面与关于细胞培养肉采用的既有观点不同。我们认为，例如，基因工程公司认为他们的工作是人道主义和环保的，因此没有为公众的强烈反对做好准备，当供应链中的买家对卖家施加的压力大于相反情况时，技术采用更容易受到消费者激进主义的影响，以及关注技术的积极方面比应对负面看法更有助于鼓励其采用。
