Power's mission: impact and the quest for goal achievement.

This article discusses evidence linking power to purpose: that of having an impact in the social environment and carrying out individual or collective aims and desires. First, it highlights the role of goals during the emergence and the exercise of power. Accordingly, it suggests that typical power's mission is to strive for social or personal objectives in social contexts. This includes social influence goals, organizational or personal agendas. Secondly, the article describes how power affects goal-related strategies and cognitive inclinations. Evidence suggests that power triggers prioritization and facilitates the pursuit of any salient goals, filtered by personal values and inclinations of the powerholder. Thirdly, the article examines powerholders' effectiveness of goal pursuit, including their performance on tangible social tasks. Finally, the article ends with a discussion on non-intended consequences of the power-goal links in particular in the social domain.