National University of Singapore, Singapore.
Tencent, China.
Public Underst Sci. 2019 Nov;28(8):991-1004. doi: 10.1177/0963662519876782. Epub 2019 Sep 24.
This study examines messages contributed by scientists and laypeople to an online discussion about genetically modified food in China with the aim to understand whether and how scientists and laypeople apply different communication strategies with regard to framing, interaction features, and writing style. Both answers ( = 100) and comments ( = 2416) related to genetically modified food on , the most popular social Q&A site in China, were analyzed. The analysis reveals that though there were no significant attitude differences between scientists and laypeople, the two groups tended to frame genetically modified food from quite different perspectives. Also, although scientist users were not perfect rationalists during online discussions, they were more likely to be both high-quality content contributors and active discussion facilitators.
本研究考察了科学家和非专业人士在中国关于转基因食品的在线讨论中所贡献的信息，旨在了解科学家和非专业人士是否以及如何在框架、互动特征和写作风格方面应用不同的沟通策略。分析了中国最受欢迎的社交问答网站 上与转基因食品相关的回答（=100）和评论（=2416）。分析结果表明，尽管科学家和非专业人士之间没有明显的态度差异，但两组人倾向于从截然不同的角度来构建转基因食品。此外，尽管科学家用户在在线讨论中并非完美的理性主义者，但他们更有可能成为高质量内容的贡献者和积极的讨论促进者。
