RAND Corporation, Pittsburgh, PA, USA.
RAND Corporation, Santa Monica, CA, USA.
Am J Health Promot. 2020 Feb;34(2):132-141. doi: 10.1177/0890117119878350. Epub 2019 Oct 3.
Virtually nothing is known about the potential effects of tobacco advertising on tobacco use among youth experiencing homelessness, a vulnerable population with high tobacco use rates. This study examines associations between the appeal of advertising for 5 classes of tobacco product (electronic cigarettes, hookah, cigars, cigarillos, and smokeless tobacco) and future intentions to use those products again among homeless youth who had indicated any level of lifetime use.
A cross-sectional design was used.
Settings were 25 service and street sites in Los Angeles County.
A probability sample of 469 young tobacco users experiencing homelessness (mean age = 22; 71% male; 29% non-Hispanic White) was recruited.
Assessments included product-specific tobacco advertising appeal and future intentions to use the product again, as well as a range of covariate controls (eg, demographics, homelessness severity, current tobacco use, general advertising exposure).
Linear regression tested for associations between the appeal of advertising for a specific tobacco product and intentions to use that product again in the future, controlling for myriad covariates.
Advertising appeal was positively associated with future intentions to use again for electronic cigarettes ( = .006) and hookah ( = .001), but not cigars ( = .486), cigarillos ( = .126), or smokeless tobacco ( = .109).
Results suggest that advertising appeal may increase use of certain tobacco products among youth experiencing homelessness. However, differences in themes emphasized by advertising for specific tobacco products could differentially influence use in this population.
几乎没有关于烟草广告对无家可归青少年吸烟潜在影响的研究，而无家可归的青少年群体吸烟率很高，属于弱势群体。本研究调查了 5 类烟草制品（电子烟、水烟、雪茄、小雪茄和无烟烟草）广告吸引力与无家可归青少年未来再次使用这些产品之间的关联，这些青少年表示有过任何程度的终生使用经历。
采用横断面设计。
洛杉矶县的 25 个服务和街头地点。
采用概率抽样方法招募了 469 名有吸烟经历的无家可归青年（平均年龄 22 岁；71%为男性；29%为非西班牙裔白人）。
评估包括特定烟草制品广告吸引力和未来再次使用该产品的意愿，以及一系列协变量控制（例如，人口统计学、无家可归严重程度、当前吸烟状况、一般广告曝光）。
线性回归检验了特定烟草制品广告吸引力与未来再次使用该产品的意愿之间的关联，同时控制了众多协变量。
广告吸引力与电子烟（ =.006）和水烟（ =.001）的未来再次使用意愿呈正相关，但与雪茄（ =.486）、小雪茄（ =.126）或无烟烟草（ =.109）无关。
结果表明，广告吸引力可能会增加无家可归青少年对某些烟草制品的使用。然而，针对特定烟草制品的广告强调的主题差异可能会对该人群的使用产生不同的影响。
