Professional ethics and esthetic dentistry.

Esthetic dentistry has assumed an integral position in the provision of oral health care for society. Esthetics is a branch of philosophy dealing with beauty. Beauty is both enjoyable (subjective and cosmetic), and admirable (objective and definable). Ethics is a branch of philosophy dealing with morality. Morality relates humans to one another in a responsible way using rationality. Dentists assume unique moral duties in presenting themselves to society as being uniquely qualified to care for their oral health. Three principles of ethics relate directly to professional duties in esthetic dentistry: beneficence, autonomy, and justice. These principles have moral force in committing dentists to gain informed consent and to execute therapy in keeping with professional standards of care. Practical application of issues deriving from esthetics and ethics suggests that dentists must be sensitive to esthetics in their diagnosis and treatment planning and that a structured, formal consultation with a patient must be conducted to educate the patient regarding the goals of treatment, alternative therapies, prognosis, and costs. Only through such an effort can dentists gain informed consent. The goal of esthetic dentistry is the achievement of admirable (objective) and enjoyable (subjective) beauty, which is possible only through patient participation in decision making and excellence in technical performance.