Luo Jun, Chen Tingqiang, Pan Jinnan
School of Health Economics and Management Nanjing University of Chinese Medicine Nanjing China.
School of Economics and Management Nanjing Tech University Nanjing China.
Food Sci Nutr. 2019 Nov 22;7(12):3958-3968. doi: 10.1002/fsn3.1257. eCollection 2019 Dec.
The "trust" attribute of health food has intensified the serious information asymmetry problem in the health food market. Moreover, it has strengthened the formation and influence of potential or hidden safety risks of health food, bringing huge impacts on social harmony and stability. Therefore, this study builds a model of health food enterprise production and operation and government regulatory information disclosure from the perspective of consumer participation. The study fully considers the government's policy burdens and the degree of consumer response to food safety regulatory information. Moreover, it aims to explore the evolution mechanism of food enterprise production and operation strategies and government regulatory information disclosure strategies and analyze the evolution process of the government behavior in health food safety regulatory information disclosure. The theoretical derivation and simulation analysis found that the more sensitive consumers are to health food safety regulatory information, the more significant the profitability improvement of enterprises producing quality health food, thus urging the government to make an objective and comprehensive disclosure of health food safety regulatory information.
保健食品的“信任”属性加剧了保健食品市场严重的信息不对称问题。此外，它强化了保健食品潜在或隐性安全风险的形成及影响，给社会和谐稳定带来巨大冲击。因此，本研究从消费者参与视角构建了保健食品企业生产经营与政府监管信息披露模型。该研究充分考虑了政府的政策负担以及消费者对食品安全监管信息的响应程度。此外，旨在探究食品企业生产经营策略与政府监管信息披露策略的演化机制，并分析政府在保健食品安全监管信息披露中的行为演变过程。理论推导与仿真分析发现，消费者对保健食品安全监管信息越敏感，生产优质保健食品企业的盈利提升就越显著，从而促使政府对保健食品安全监管信息进行客观全面的披露。
