School of Public Health and Management/Research Center for Medicine and Social Development/Collaborative Innovation Center of Social Risks Governance in Health, Chongqing Medical University, Chongqing 400016, China.
Research Center for Medicine and Social Development, Chongqing Medical University, Chongqing 400016, China.
Int J Environ Res Public Health. 2020 Jan 23;17(3):730. doi: 10.3390/ijerph17030730.
This study aimed to investigate netizens' food safety knowledge, attitudes and behavior, status, and their demand for science popularization by WeMedia. Firstly, participants were recruited by WeMedia, including WeChat, Microblog, and QQ. Then, a web-based survey was conducted using a self-designed questionnaire, which comprised 29 items about the knowledge, attitude, and practice (KAP) status of netizens' food safety and the demand for science popularization by WeMedia. A correct answer on knowledge-related items was assigned a value of 1 point, and the high, medium, and low levels of knowledge had a total of 6-8, 3-5, and 0-2 points, respectively. A correct answer on attitude-related items was given a value of 1 to 5 points, and the high, medium, and low levels of attitude had a total of 16-20, 8-16, and l4-8 points, respectively. A correct answer on practice-related items was given a value of 5 to 1 point, and the high, medium, and low levels of attitude had a total of 22-30, 14-22, and 6-14 points, respectively. Results showed that the distribution of the different levels of the KAP scores were as follows: high (79.0%), medium (20.2%), low (0.8%); high (65.6%), medium (34.1%), low (0.3%); high (70.1%), medium (29.4%), low (0.5%). Approximately 86% of the subjects desired to obtain food safety knowledge from WeMedia. In conclusion, the netizens' KAP in food safety are relatively optimistic. A large demand for science popularization on food safety knowledge by WeMedia is warranted. The WeMedia has a potentially important role in science popularization and health promotion related to food safety and health behaviors.
本研究旨在通过微信媒体调查网民的食品安全知识、态度和行为状况及其对科学普及的需求。首先，通过微信媒体（包括微信、微博和 QQ）招募参与者。然后，使用自行设计的问卷通过网络进行调查，问卷包括 29 个关于网民食品安全知识、态度和实践（KAP）状况以及对微信媒体科学普及需求的问题。知识相关问题的正确答案赋值为 1 分，知识水平高、中、低的总分为 6-8、3-5 和 0-2 分。态度相关问题的正确答案赋值为 1-5 分，态度水平高、中、低的总分为 16-20、8-16 和 14-8 分。实践相关问题的正确答案赋值为 5-1 分，态度水平高、中、低的总分为 22-30、14-22 和 6-14 分。结果表明，KAP 得分的不同水平分布如下：高水平（79.0%）、中水平（20.2%）、低水平（0.8%）；高水平（65.6%）、中水平（34.1%）、低水平（0.3%）；高水平（70.1%）、中水平（29.4%）、低水平（0.5%）。大约 86%的受试者希望从微信媒体获得食品安全知识。总之，网民对食品安全的 KAP 相对乐观。微信媒体对食品安全知识的科学普及有很大的需求。微信媒体在食品安全和健康行为的科学普及和健康促进方面具有潜在的重要作用。
