利用 Facebook 提高参加纵向早产儿队列研究的 25 岁人群的参与度。

Using Facebook to Improve Participation Among 25-Year-Olds Enrolled in a Longitudinal Preterm Birth Cohort Study.

机构信息

Newborn Services, The Royal Women's Hospital (A Haikerwal, LW Doyle, AC Burnett, and JLY Cheong), Melbourne, Australia; Clinical Sciences, Murdoch Children's Research Institute (A Haikerwal, LW Doyle, AC Burnett, and JLY Cheong), Melbourne, Australia; Department of Obstetrics and Gynecology, The University of Melbourne (LW Doyle, SM Garland, and JLY Cheong), Melbourne, Australia; Department of Paediatrics, The University of Melbourne (LW Doyle, G Patton, and AC Burnett), Melbourne, Australia.

出版信息

Acad Pediatr. 2020 Sep-Oct;20(7):1029-1036. doi: 10.1016/j.acap.2020.01.008. Epub 2020 Jan 25.

DOI:10.1016/j.acap.2020.01.008

PMID:31987891

Abstract

OBJECTIVE

Facebook is a popular social media platform used globally to keep connected and informed. The aims of this study were to determine the contribution of Facebook to the participation rate of young adults enrolled in a longitudinal cohort study, and to examine systematic differences in participants recruited through Facebook compared with those recruited through traditional methods.

METHODS

Potential participants comprised 297 consecutive survivors born extremely preterm (<28 weeks' gestation) or extremely low birth weight (<1000 g birth weight) in 1991-92 in the state of Victoria, Australia, and 260 contemporaneously recruited normal birth weight (>2499 g birth weight) controls who had participated previously in a prospective cohort study. At 25 years of age participants were approached initially via traditional methods (mail, telephone, texts), and subsequently by Facebook for those difficult to contact or locate.

RESULTS

Contact was attempted with 523 young adults via traditional methods and 49% (n = 255) agreed to participate. Of the 208 participants unable to be located or contacted via traditional methods, 153 were subsequently located via Facebook. Of these 82% (n = 125) responded promptly within a day of receiving the Facebook invite, and 41% (n = 63) ultimately participated. The participation rate increased from 49% (255 of 523) to 61% (318 of 523) with the addition of Facebook, an absolute increase of 12%. Participants recruited by Facebook were slightly older, had lower rates of school completion and lower cognitive score at 18 years of age compared with those recruited via traditional methods.

CONCLUSIONS

Using Facebook improved participation of young adults enrolled in this longitudinal preterm follow up study, 25 years after original recruitment.

摘要

目的

Facebook 是一个全球流行的社交媒体平台，用于保持联系和获取信息。本研究旨在确定 Facebook 对参加一项纵向队列研究的年轻成年人参与率的贡献，并研究通过 Facebook 招募的参与者与通过传统方法招募的参与者之间是否存在系统差异。

方法

潜在参与者包括 1991-92 年在澳大利亚维多利亚州出生的 297 名连续极早产儿（<28 周妊娠）或极低出生体重儿（<1000 克出生体重）和 260 名同期出生的正常出生体重儿（>2499 克出生体重）对照者，他们之前曾参加过一项前瞻性队列研究。在 25 岁时，首先通过传统方法（邮件、电话、短信）联系了 523 名年轻人，然后通过 Facebook 联系那些难以联系或找到的人。

结果

通过传统方法尝试联系了 523 名年轻人，其中 49%（n=255）同意参加。在 208 名无法通过传统方法找到或联系的参与者中，有 153 人随后通过 Facebook 找到。在这些人中，有 82%（n=125）在收到 Facebook 邀请后的一天内迅速做出回应，最终有 41%（n=63）人参与。通过添加 Facebook，参与率从 49%（255 人中有 255 人）增加到 61%（255 人中有 318 人），绝对增加了 12%。与通过传统方法招募的参与者相比，通过 Facebook 招募的参与者年龄稍大，完成学业的比例较低，18 岁时的认知评分较低。