Age-Friendly Universities (AFU): Possibilities and Power in Campus Connections.

Shifting age demographics are reshaping societies and challenging institutions of higher education to respond to aging populations through new approaches to teaching, research, and community engagement. The Age-Friendly University (AFU) initiative offers a set of guiding principles institutions can use to assess the extent to which their programs and practices are age inclusive, as well as identify gaps and opportunities. However, institutions need guiding change models to help them mount more comprehensive, integrated age-friendly efforts. Hirschhorn and May's campaign approach to change in higher education offers one such model. Drawing on its four core elements (i.e., "listen in" to the institution, develop a strategic theme, sweep people in, build the infrastructure), the present paper shows how AFU partners are working to move their age-friendly efforts across their campuses by building connections, coalitions, and partnerships. It is argued that such relationships are essential for achieving and sustaining an institution's age-friendly vision.