Nie Xinyu, Lin Han, Tu Juan, Fan Jiahe, Wu Pingping
Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, China.
School of Information Engineering, Jiangsu Key Laboratory of Auditing Information Engineering, Nanjing Audit University, Nanjing, China.
Front Psychol. 2020 Jan 22;10:3086. doi: 10.3389/fpsyg.2019.03086. eCollection 2019.
Altruism can be spontaneously aroused by environmental factors. However, the mechanism behind these factors is subject to debate. We carried out a study of laboratory experiment using computer-based Mouselab method to determine the mechanism. We found that different colors altered the altruistic behaviors of people. Specifically, blue enhanced altruism, whereas red discouraged altruism. We used a process-tracing technique to monitor the selection of an adaptive strategy and demonstrate that different colors can simulate changes in information acquisition and then lead to the corresponding behaviors. The results suggested that the decision heuristic plays a mediating role in the link between colors and individual altruistic behaviors.
利他主义可以由环境因素自发引发。然而，这些因素背后的机制仍存在争议。我们使用基于计算机的Mouselab方法进行了一项实验室实验研究，以确定该机制。我们发现不同颜色会改变人们的利他行为。具体而言，蓝色增强利他主义，而红色抑制利他主义。我们使用过程追踪技术来监测适应性策略的选择，并证明不同颜色可以模拟信息获取的变化，进而导致相应的行为。结果表明，决策启发式在颜色与个体利他行为之间的联系中起中介作用。
