Universidad de Salamanca.
Adicciones. 2021 Jul 1;33(3):245-262. doi: 10.20882/adicciones.1339.
This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age range 18-55 years) with a 2 (narrative voice: first- vs. third-person message) x 2 (audience-protagonist similarity: low vs. high) between-subjects factorial design. Results showed that the optimal reception condition (first-person narrative with a highly similar protagonist to the audience) induced the highest levels of identification with the protagonist (a former smoker who described the process of quitting smoking and subsequent the improvements he has experienced). Mediational analyses showed that the optimal reception condition exerted significant indirect effects on the dependent variables, due to the increase in identification and reactance reduction. In addition, the optimal reception condition also exerted a significant indirect effect on the perceived effectiveness of the preventive response that was explained by stronger identification and weaker counterarguing. The present study opens an innovative line of research on the construction of narrative messages for smoking prevention. The relevance of the characteristics of these messages is highlighted in order to activate mediating processes that facilitate persuasion.
这项研究聚焦于使用叙事信息来预防吸烟。具体来说，分析了两种叙事属性的作用，这两种属性可以间接地影响戒烟的意愿，即自我效能预期和对预防反应的有效性的感知。进行了一项实验研究（N=680，女性占 50%，年龄在 18-55 岁之间），采用 2（叙事声音：第一人称与第三人称信息）x2（受众-主角相似性：低与高）的被试间因子设计。结果表明，最佳接收条件（与受众高度相似的主角的第一人称叙事）引起了对主角（以前吸烟的人，描述了戒烟过程和随后经历的改善）的最高认同度。中介分析表明，由于认同度的提高和反驳的减少，最佳接收条件对因变量产生了显著的间接影响。此外，最佳接收条件对预防反应的有效性也产生了显著的间接影响，这可以通过更强的认同度和更弱的反驳来解释。本研究为预防吸烟的叙事信息构建开辟了一条创新的研究路线。突出了这些信息的特征的重要性，以激活促进说服的中介过程。
