A qualitative analysis of the social and cultural contexts that shape screen time use in Latino families living on the U.S.-Mexico border.

: The purpose of this study was to understand how first generation Latino parents, whose primary language is Spanish and live in a on the U.S.-Mexico border, use screen time in their homes.: A purposeful sampling approach was used to recruit eligible parents of pre-adolescents (ages 9-14) who were native Spanish speakers, and living on the U.S.-Mexico border. Three focus groups in Spanish (two with mothers and one with fathers) were conducted. Data were codified using a general inductive approach based on grounded theory. A consensus process was repeated until a final codebook was developed.: Screen time allowed parents to foster (family cohesiveness and bonding) and (respect). Parents knew that a healthy balance of media use is important, but broader social contexts (marital discord and economics) challenged the enforcement of familial screen time rules and parents were often permissive.: Our study addressed research gaps by examining the understudied social and cultural contexts (practices, routines, rules, and beliefs) that shape children's screen time use among a sample of Latino immigrants living on the U.S.-Mexico border. This sample of parents indicated that and (i.e., cohesiveness and bonding) influence familial decision-making including screen time.