Dalhousie University, Halifax, Nova Scotia, Canada.
University of Toronto, Toronto, Ontario, Canada.
Health Promot Pract. 2021 Mar;22(2):170-173. doi: 10.1177/1524839920910376. Epub 2020 Mar 14.
Retail food environments are an important setting for promoting healthier diets and reducing the global burden of diet-related disease. The purpose of this 2-year community-university partnership was to develop a health promotion intervention for stores in a rural and remote region of British Columbia, Canada. This article reports on the qualitative interviews that were conducted with retail operators as part of an intervention planning process. Seven in-depth, semistructured interviews were conducted with store owners and managers of small- and medium-sized stores in a rural and remote region. Interviews were analyzed using thematic analysis to identify business operations and practices relevant to intervention planning and implementation. Relevant considerations for health promotion planners included the unique business models of rural stores; the prominence of regional travel and "outshopping" in rural and remote regions; challenges balancing between choice, value, and profitability; relationships with suppliers; and using local products to attract and retain customers. Involving retailers in settings-based approaches to improve population nutrition may help to mobilize existing practices and ensure that interventions are responsive to local context.
零售食品环境是促进更健康饮食和减少与饮食相关疾病全球负担的重要场所。本为期两年的社区-大学伙伴关系旨在为加拿大不列颠哥伦比亚省一个农村和偏远地区的商店制定一项健康促进干预措施。本文报告了作为干预规划过程的一部分对零售运营商进行的定性访谈。在农村和偏远地区，对小型和中型商店的店主和经理进行了七次深入的半结构化访谈。使用主题分析对访谈进行了分析，以确定与干预规划和实施相关的业务运营和实践。对健康促进规划者而言，相关的考虑因素包括农村商店独特的商业模式；农村和偏远地区区域性旅行和“外出购物”的突出地位；在选择、价值和盈利能力之间进行平衡的挑战；与供应商的关系；以及使用当地产品吸引和留住顾客。让零售商参与基于环境的方法来改善人口营养状况，可能有助于调动现有做法，并确保干预措施能适应当地情况。
